Complete Pain & Spine Institute
Complete Vein & Vascular

Prepared by Covert Marketing

Monthly Performance Report

February 1–28, 2026

Complete Pain & Spine Institute

Complete Pain & Spine Institute

Google Ads & Facebook Plan of Action — February 1–28, 2026

Patient Outcomes & Key Metrics

54
YoY -6.9% vs 2025
New Patients (Feb 2026)
Feb 2025: 58 · Feb 2024: 48
$50,551.90
Total Paid Spend
Google $42,654.14 · FB $3,218
177
Total 1st-Time Tracked Calls
Google: 156 · Bing: 11 · Direct: 10
136
YoY +12.5% vs 2024
Google Qualified Calls (>30s)
156 total 1st-time Google calls

New Patients — Year-over-Year

-6.9% vs 2025+12.5% vs 2024
Feb 2024Feb 2025Feb 2026015304560

Paid Spend by Channel

Google Ads: $42,654.14
Bing Ads: $3,690.53
Facebook: $3,218.00
Spotify: $989.23
Total:$50,551.90
Google AdsBing AdsFacebookSpotify$0k$15k$30k$45k$60k

Lead Actions by Channel

Google 1st-Time Calls: 156
Google Qualified (>30s): 136
Facebook Lead Forms: 118
FB LP Forms: 33 (possible overlap)
Google AdsBing AdsFacebookWebsite04080120160
  • 1st-Time Calls
  • Qualified Calls (>30s)
  • Forms

Cost-Per-Action Metrics

Google Ads

Spend: $42,654.14

Cost per Qualified Call (>30s)

$42,654.14 ÷ 136 qualified calls

$313.63

Cost per 1st-Time Tracked Call

$42,654.14 ÷ 156 calls

$273.42

Cost per Tracked Action (calls + forms)

136 qualified calls + 45 forms = 181 actions

$235.66

Bing Ads

Spend: $3,690.53

Cost per Tracked Action (calls + forms)

11 calls + 3 forms = 14 actions

$263.61

Facebook Ads

Spend: $3,218.00

CPL — Lead Forms Only

118 lead forms

$27.27

CPL — Incl. LP Forms (upper-bound)

118 lead + 33 LP forms — possible overlap

$21.31

Top Performing Keywords

1"pain management clifton nj"
2"pain management doctors near me"
3"spine doctor near me"

Google Business Profile — February 2026

Location / ProfileCallsWebsite Clicks
Complete Pain & Spine (Ridgewood)84141
Complete Pain & Spine (Clifton)2542
Dr. Rehan Ali GBP6864
Dr. Sabban GBP165
Total193252

Spotify Ads — February 2026

122,286Impressions
115Clicks
0.09%Blended CTR
88.19%Completion Rate
$989.23Total Spend
Ad CreativeImpressionsReachClicksCTRSpendCompletion
Herniated Disc (WT)19,53416,393450.23%$173.5788.07%
Herniated Disc (WT) v219,67116,516360.18%$160.5987.87%
Herniated Disc (WT)_Ad121,20618,222190.09%$161.8788.92%
Back Pain (WT)20,50517,50860.03%$166.1687.43%
Sciatica / Nerve Pain20,71817,68160.03%$164.5690.21%
Headache + Neck Pain20,65217,59230.01%$162.4788.52%
Totals122,286—1150.09%$989.2388.19%

Attribution Notes

Some conversions are assisted (Maps calls, review-first behavior, cross-device attribution). Facebook LP forms may overlap with Facebook lead forms — upper-bound CPL figures include LP forms and should be interpreted with caution. Direct calls tracked separately from paid channel attribution.